About this book

Are you ready for whatever the future brings? The word on the street is that going agile and doing digital transformation is the answer to everything. And maybe it is, but do you know how to do it in practice?

Based on their personal experiences from Zalando, Telenor and DNB, Julia Paulsen and Marte Dille will share their WOW (Way of Work) universe that sparked a mindset change which enabled the team to achieve their goals. Fast.

The WOW universe consists of 5 practical steps that show exactly what you and your team can do to be ready for the future.

This book will give you:

  • All the buzzwords turned into practice

  • Concrete exercises in PowerPoint format so you and your team can start working on your WOW today

  • An inside view on how leading businesses like Zalando and DNB have succeed in their change journey

Quotes from WOWED ones

About the authors

  • Julia Paulsen
    CMO Aprila Bank

  • Marte Dille
    CRO Expert

Julia is Director of Nordic E-commerce at Elkjøp and is a tech and data enthusiast, digital expert and a passionate Oda advisory board member. Her motto is “what you can’t measure doesn’t exist” and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer.
She is pushing the Servant Leadership further with experience from her previous roles as Head of Digital Sales and Service at DNB,  Director of Digital Strategy at Telenor Digital and Brand Manager of Nordics at the ecommerce giant Zalando.
Julia is proud to have created together with the team this way of work model – WOW Universe – and for that work she also received DNB’s most courageous leader award in the Retail Market 2019.

Marte lives to understand why people do what they do and are a big fan of data driven decision making and experimentation. She is working as a consultant at Conversionista, and is spending the days driving the data mindset and testing culture further in leading nordic organisations.
She has experience from different roles in DNB, from concept development to digital sales and was the Scrum and OKR Master of the Digital Sales team. Marte was a driving force in building up a CRO and experimentation team in DNB and it shouldn’t come as a surprise that her motto is ABT / Always Be Testing.

Do you and your team need support starting your WOW journey? We are here to help!

    Watch our WOW webinar

    "How you can deliver good results today while transforming for tomorrow"

    In this one hour session, Julia Paulsen and Marte Dille, the authors of the book: “WOW Smells like team spirit – Your Practical guide to agile and all that buzz”, will reveal their secret recipe on how to make sure that the team works optimally together and is ready for whatever the future brings.


    Brought to you by: